YouTube Money Calculator

Estimate YouTube revenue from monthly views: ad revenue (RPM or CPM), optional sponsorship and affiliate. Monthly and annual breakdown.

Use the YouTube Money Calculator

Enter monthly views and RPM (or CPM + monetised playback %). Optionally add fixed sponsorship and affiliate. Monthly and annual revenue with breakdown are calculated.

Channel stats

Monthly views and RPM or CPM. Optional sponsorship and affiliate.

Other revenue (optional)

Results

Est. monthly revenue
$1,500
Est. annual revenue
$18,000
Ad revenue
$1,500

Ad revenue: RPM = (Views/1000) x RPM; or CPM = (Views x Monetised rate / 1000) x CPM. Total = Ad + Sponsorship + Affiliate. Estimates only.

What this metric means

Estimated YouTube revenue combines ad revenue (from views and RPM/CPM) with optional sponsorship and affiliate income. It gives a single number for planning and comparison, not a guarantee.

How to calculate it

Ad revenue: use RPM on total views, or CPM on monetised views (views x monetised playback rate). Add any fixed monthly sponsorship and affiliate. Multiply monthly by 12 for annual.

How to improve the metric

Grow watch time and retention; improve monetisation (format, placement); diversify with memberships, Super Chat or other products; add sponsorship and affiliate where it fits your audience.

Common mistakes

Using RPM for one country or device for all traffic; ignoring that not all views are monetised; or treating sponsorship as stable month to month when it's variable.

How to interpret your result

Use monthly and annual figures for budgeting. Compare ad vs non-ad share. Run different RPM and sponsorship scenarios to see sensitivity. Actuals will vary with performance and policy.

FAQs

How is ad revenue calculated?
With RPM: Ad revenue = (Monthly views / 1000) x RPM. With CPM: Monetised views = Views x Monetised playback rate; Ad revenue = (Monetised views / 1000) x CPM.
What is monetised playback rate?
The share of views that show ads (e.g. skippable, non-skippable). Not all views are monetised; use your YouTube Analytics figure or a typical 60-80% for estimates.
Should I add sponsorship and affiliate?
Optional. Enter fixed monthly amounts if you have them. Total revenue = Ad revenue + Sponsorship + Affiliate. Leave at 0 for ad-only estimates.
What RPM range is realistic?
RPM varies by niche, geography and format. $1–10+ per 1000 views is a wide range; check your own Analytics or use a mid-range (e.g. $3–5) for planning.
Why does my actual revenue differ?
RPM and monetisation depend on audience, content type, watch time and policy (e.g. limited or no ads on some videos). This tool is for estimation only.

Related tools

YouTube Money Calculator

Estimate YouTube revenue from monthly views: ad revenue (RPM or CPM), optional sponsorship and affiliate. Monthly and annual breakdown.

Use the YouTube Money Calculator

Enter monthly views and RPM (or CPM + monetised playback %). Optionally add fixed sponsorship and affiliate. Monthly and annual revenue with breakdown are calculated.

Channel stats

Monthly views and RPM or CPM. Optional sponsorship and affiliate.

Other revenue (optional)

Results

Est. monthly revenue
$1,500
Est. annual revenue
$18,000
Ad revenue
$1,500

Ad revenue: RPM = (Views/1000) x RPM; or CPM = (Views x Monetised rate / 1000) x CPM. Total = Ad + Sponsorship + Affiliate. Estimates only.

What this metric means

Estimated YouTube revenue combines ad revenue (from views and RPM/CPM) with optional sponsorship and affiliate income. It gives a single number for planning and comparison, not a guarantee.

How to calculate it

Ad revenue: use RPM on total views, or CPM on monetised views (views x monetised playback rate). Add any fixed monthly sponsorship and affiliate. Multiply monthly by 12 for annual.

How to improve the metric

Grow watch time and retention; improve monetisation (format, placement); diversify with memberships, Super Chat or other products; add sponsorship and affiliate where it fits your audience.

Common mistakes

Using RPM for one country or device for all traffic; ignoring that not all views are monetised; or treating sponsorship as stable month to month when it's variable.

How to interpret your result

Use monthly and annual figures for budgeting. Compare ad vs non-ad share. Run different RPM and sponsorship scenarios to see sensitivity. Actuals will vary with performance and policy.

FAQs

How is ad revenue calculated?
With RPM: Ad revenue = (Monthly views / 1000) x RPM. With CPM: Monetised views = Views x Monetised playback rate; Ad revenue = (Monetised views / 1000) x CPM.
What is monetised playback rate?
The share of views that show ads (e.g. skippable, non-skippable). Not all views are monetised; use your YouTube Analytics figure or a typical 60-80% for estimates.
Should I add sponsorship and affiliate?
Optional. Enter fixed monthly amounts if you have them. Total revenue = Ad revenue + Sponsorship + Affiliate. Leave at 0 for ad-only estimates.
What RPM range is realistic?
RPM varies by niche, geography and format. $1–10+ per 1000 views is a wide range; check your own Analytics or use a mid-range (e.g. $3–5) for planning.
Why does my actual revenue differ?
RPM and monetisation depend on audience, content type, watch time and policy (e.g. limited or no ads on some videos). This tool is for estimation only.

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