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Sell-Through Rate Calculator

Calculate sell-through rate: units sold as a percentage of available inventory.

Use the Sell-Through Rate Calculator

Enter beginning inventory, units received, and units sold. Sell-through rate and ending inventory are calculated.

Inventory inputs

Beginning inventory, units received, and units sold in the period.

Results

Sell-through rate
50%
Ending inventory
350

Sell-through rate = Units sold ÷ Available units × 100. Available = Beginning + Received. Higher rate means stock is moving faster.

What this metric means

Sell-through rate is the share of available inventory that sold in the period. It helps you judge whether stock is moving too slowly or too fast.

How to calculate it

Sell-through (%) = Units sold ÷ Available units × 100. Available = Beginning inventory + Units received (or your chosen definition).

How to improve the metric

Improve demand (promotion, pricing, placement); align inventory to demand (right mix and quantity); or shorten periods to react faster.

Common mistakes

Using different time windows for sold vs available; including returns in sold or available inconsistently; or ignoring seasonality when benchmarking.

How to interpret your result

High sell-through can mean strong demand or understocking. Low sell-through may mean overstock or weak demand. Use with other metrics (margin, weeks of supply) for decisions.

FAQs

What is sell-through rate?▾
Units sold in a period divided by available units (beginning + received), as a percentage. It shows how quickly stock is moving.
How is available inventory defined?▾
Typically beginning inventory plus units received in the period. You can use different definitions (e.g. ending only) if you're consistent.
What's a good sell-through rate?▾
It depends on product and period. Fast-moving goods may have high rates; seasonal or slow-moving items lower. Compare by product and season.
How does it differ from inventory turnover?▾
Turnover is often COGS-based and annual. Sell-through is units-based and can be for any period. Both indicate how quickly inventory moves.

Related tools

Browse all calculators on NetGrow.

NetGrow

Sell-Through Rate Calculator

Calculate sell-through rate: units sold as a percentage of available inventory.

Use the Sell-Through Rate Calculator

Enter beginning inventory, units received, and units sold. Sell-through rate and ending inventory are calculated.

Inventory inputs

Beginning inventory, units received, and units sold in the period.

Results

Sell-through rate
50%
Ending inventory
350

Sell-through rate = Units sold ÷ Available units × 100. Available = Beginning + Received. Higher rate means stock is moving faster.

What this metric means

Sell-through rate is the share of available inventory that sold in the period. It helps you judge whether stock is moving too slowly or too fast.

How to calculate it

Sell-through (%) = Units sold ÷ Available units × 100. Available = Beginning inventory + Units received (or your chosen definition).

How to improve the metric

Improve demand (promotion, pricing, placement); align inventory to demand (right mix and quantity); or shorten periods to react faster.

Common mistakes

Using different time windows for sold vs available; including returns in sold or available inconsistently; or ignoring seasonality when benchmarking.

How to interpret your result

High sell-through can mean strong demand or understocking. Low sell-through may mean overstock or weak demand. Use with other metrics (margin, weeks of supply) for decisions.

FAQs

What is sell-through rate?▾
Units sold in a period divided by available units (beginning + received), as a percentage. It shows how quickly stock is moving.
How is available inventory defined?▾
Typically beginning inventory plus units received in the period. You can use different definitions (e.g. ending only) if you're consistent.
What's a good sell-through rate?▾
It depends on product and period. Fast-moving goods may have high rates; seasonal or slow-moving items lower. Compare by product and season.
How does it differ from inventory turnover?▾
Turnover is often COGS-based and annual. Sell-through is units-based and can be for any period. Both indicate how quickly inventory moves.

Related tools

Browse all calculators on NetGrow.