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Google AdSense Calculator

Estimate AdSense revenue from monthly pageviews, CTR, and CPC or RPM.

Use the Google AdSense Calculator

Enter monthly pageviews and either CTR + CPC or RPM. Estimated revenue and implied RPM are shown.

Traffic & ad settings

Monthly pageviews. Use CTR + CPC or RPM to estimate revenue.

Results

Est. monthly revenue
$1,000
Est. daily revenue
$33
Est. clicks
2,000
Implied RPM
$10.00

Revenue = (Pageviews ÷ 1000) × RPM, or Clicks × CPC with Clicks = Pageviews × CTR. Results are estimates only; actual AdSense earnings vary.

What this metric means

AdSense revenue depends on traffic, how often visitors click ads (CTR), and what advertisers pay per click (CPC), or directly on revenue per 1,000 pageviews (RPM).

How to calculate it

Revenue = Clicks × CPC, with Clicks = Pageviews × CTR. Or Revenue = (Pageviews ÷ 1000) × RPM. Use monthly pageviews and consistent units.

How to improve the metric

Grow quality traffic; improve ad placement and format; test different ad densities (within policy). CTR and RPM often improve with better content and relevance.

Common mistakes

Using unrealistic CTR or CPC; ignoring seasonality; or assuming linear scaling. Actual RPM and CTR vary by traffic source and page type.

How to interpret your result

Treat results as estimates. Compare scenarios (e.g. low/base/high CTR) to see sensitivity. Use your own historical CTR and RPM when available.

FAQs

How is AdSense revenue estimated?▾
With CTR + CPC: Clicks = Pageviews × CTR; Revenue = Clicks × CPC. With RPM: Revenue = (Pageviews ÷ 1000) × RPM. Actual earnings depend on ad demand and placement.
What's a typical CTR or RPM?▾
CTR and RPM vary by niche, geography, and placement. Use your own data or industry benchmarks; the calculator is for scenario planning.
Why show implied RPM?▾
So you can compare a CTR+CPC scenario to RPM-based benchmarks, or check consistency between the two input methods.
Is daily revenue accurate?▾
Daily = Monthly ÷ 30.4 for a rough average. Revenue fluctuates by day and season; use as a guide only.

Related tools

Browse all calculators on NetGrow.

NetGrow

Google AdSense Calculator

Estimate AdSense revenue from monthly pageviews, CTR, and CPC or RPM.

Use the Google AdSense Calculator

Enter monthly pageviews and either CTR + CPC or RPM. Estimated revenue and implied RPM are shown.

Traffic & ad settings

Monthly pageviews. Use CTR + CPC or RPM to estimate revenue.

Results

Est. monthly revenue
$1,000
Est. daily revenue
$33
Est. clicks
2,000
Implied RPM
$10.00

Revenue = (Pageviews ÷ 1000) × RPM, or Clicks × CPC with Clicks = Pageviews × CTR. Results are estimates only; actual AdSense earnings vary.

What this metric means

AdSense revenue depends on traffic, how often visitors click ads (CTR), and what advertisers pay per click (CPC), or directly on revenue per 1,000 pageviews (RPM).

How to calculate it

Revenue = Clicks × CPC, with Clicks = Pageviews × CTR. Or Revenue = (Pageviews ÷ 1000) × RPM. Use monthly pageviews and consistent units.

How to improve the metric

Grow quality traffic; improve ad placement and format; test different ad densities (within policy). CTR and RPM often improve with better content and relevance.

Common mistakes

Using unrealistic CTR or CPC; ignoring seasonality; or assuming linear scaling. Actual RPM and CTR vary by traffic source and page type.

How to interpret your result

Treat results as estimates. Compare scenarios (e.g. low/base/high CTR) to see sensitivity. Use your own historical CTR and RPM when available.

FAQs

How is AdSense revenue estimated?▾
With CTR + CPC: Clicks = Pageviews × CTR; Revenue = Clicks × CPC. With RPM: Revenue = (Pageviews ÷ 1000) × RPM. Actual earnings depend on ad demand and placement.
What's a typical CTR or RPM?▾
CTR and RPM vary by niche, geography, and placement. Use your own data or industry benchmarks; the calculator is for scenario planning.
Why show implied RPM?▾
So you can compare a CTR+CPC scenario to RPM-based benchmarks, or check consistency between the two input methods.
Is daily revenue accurate?▾
Daily = Monthly ÷ 30.4 for a rough average. Revenue fluctuates by day and season; use as a guide only.

Related tools

Browse all calculators on NetGrow.