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Exit Rate Calculator

Calculate page exit rate: the percentage of pageviews that were the last in the session.

Use the Exit Rate Calculator

Enter exits and pageviews for a page. Exit rate is the % of pageviews that were the last in the session.

Page analytics

Exits from the page and pageviews (or unique pageviews).

Results

Exit rate
35%

Exit rate is the % of pageviews where the user left your site (this page was the last in the session). Different from bounce rate, which is session-based.

What this metric means

Exit rate tells you what share of views of a page were the last touchpoint before the user left your site. It helps identify where users drop off.

How to calculate it

Exit rate (%) = Exits from page ÷ Pageviews × 100. Get both numbers from your analytics (e.g. Google Analytics) for the chosen page and date range.

How to improve the metric

Improve content and CTAs so users move to another page instead of leaving. Fix dead ends, add internal links, and align the page with user intent.

Common mistakes

Confusing exit rate with bounce rate; comparing different time periods or definitions (e.g. pageviews vs unique pageviews) without noting it.

How to interpret your result

Compare exit rates across pages to find problem pages. Consider context: high exit on a conversion confirmation page is expected; on a homepage it may need work.

FAQs

What is exit rate?▾
Exit rate is exits from a page divided by pageviews for that page, as a percentage. It's the share of views where the user left your site from that page.
How is exit rate different from bounce rate?▾
Bounce rate is session-based: one page, no other interaction. Exit rate is page-based: of all views of this page, how many were the last page in the session.
What's a good exit rate?▾
It depends on the page. High exit on a thank-you or checkout complete page is normal. High exit on landing or product pages may indicate a problem.
Why use pageviews and not unique pageviews?▾
Both are valid. Pageviews count every view; unique pageviews dedupe within a session. Use the same definition consistently when comparing.

Related tools

Browse all calculators on NetGrow.

NetGrow

Exit Rate Calculator

Calculate page exit rate: the percentage of pageviews that were the last in the session.

Use the Exit Rate Calculator

Enter exits and pageviews for a page. Exit rate is the % of pageviews that were the last in the session.

Page analytics

Exits from the page and pageviews (or unique pageviews).

Results

Exit rate
35%

Exit rate is the % of pageviews where the user left your site (this page was the last in the session). Different from bounce rate, which is session-based.

What this metric means

Exit rate tells you what share of views of a page were the last touchpoint before the user left your site. It helps identify where users drop off.

How to calculate it

Exit rate (%) = Exits from page ÷ Pageviews × 100. Get both numbers from your analytics (e.g. Google Analytics) for the chosen page and date range.

How to improve the metric

Improve content and CTAs so users move to another page instead of leaving. Fix dead ends, add internal links, and align the page with user intent.

Common mistakes

Confusing exit rate with bounce rate; comparing different time periods or definitions (e.g. pageviews vs unique pageviews) without noting it.

How to interpret your result

Compare exit rates across pages to find problem pages. Consider context: high exit on a conversion confirmation page is expected; on a homepage it may need work.

FAQs

What is exit rate?▾
Exit rate is exits from a page divided by pageviews for that page, as a percentage. It's the share of views where the user left your site from that page.
How is exit rate different from bounce rate?▾
Bounce rate is session-based: one page, no other interaction. Exit rate is page-based: of all views of this page, how many were the last page in the session.
What's a good exit rate?▾
It depends on the page. High exit on a thank-you or checkout complete page is normal. High exit on landing or product pages may indicate a problem.
Why use pageviews and not unique pageviews?▾
Both are valid. Pageviews count every view; unique pageviews dedupe within a session. Use the same definition consistently when comparing.

Related tools

Browse all calculators on NetGrow.