CTR Calculator
Calculate click-through rate (CTR) from clicks and impressions. Clicks per 1,000 impressions included.
Use the CTR Calculator
Enter clicks and impressions. CTR and clicks per 1,000 impressions are calculated.
Ad delivery
Clicks and impressions.
Results
CTR
1.5%
Clicks per 1,000 impressions
15.00
CTR = Clicks ÷ Impressions × 100. Higher CTR usually means more engaging creative or targeting.
What this metric means
CTR measures how often people click after seeing your ad. It’s a signal of relevance and creative performance.
How to improve
Improve targeting so the ad matches intent. Test headlines, copy, and creative. Use clear, relevant CTAs.
FAQs
What is CTR?▾
CTR = Clicks ÷ Impressions × 100. It’s the percentage of impressions that led to a click. Higher CTR usually means more relevant or engaging ads.
What’s a good CTR?▾
It depends on format, placement, and intent. Search often has higher CTR than display. Track your own benchmarks and improve from there.
Why show clicks per 1,000?▾
Some teams prefer “clicks per 1,000 impressions” instead of a percentage. It’s the same information in a different form.
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