CPM Calculator
Calculate CPM (cost per thousand impressions) from total spend and impressions. Cost per single impression included.
Use the CPM Calculator
Enter total spend and total impressions. CPM and cost per impression are calculated.
Campaign inputs
Total spend and impressions.
Results
CPM
$5
Cost per impression
$0
CPM = (Spend ÷ Impressions) × 1,000. Cost per thousand impressions.
What this metric means
CPM tells you how much you pay per thousand ad impressions. Use it to plan budgets and compare reach efficiency across placements.
FAQs
What is CPM?▾
CPM = (Spend ÷ Impressions) × 1,000. It’s the cost to show your ad 1,000 times. Used for brand and reach campaigns.
What’s a good CPM?▾
It varies by channel, audience, and region. Compare your CPM to past campaigns and benchmarks; lower is better for the same quality of impression.
How do I get impressions?▾
Impressions come from your ad platform (Google, Meta, etc.). Use the same definition (e.g. viewable impressions) when comparing.
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