CPC and CPM Calculator
Calculate CPC, CPM, and CTR from spend, clicks, and impressions.
Use the CPC and CPM Calculator
Enter spend, clicks, and impressions. CPC, CPM, and CTR are calculated automatically.
Campaign inputs
Spend, clicks, and impressions.
Results
CPC
$2
CPM
$20
CTR
1.00%
CPC = Spend ÷ Clicks. CPM = (Spend ÷ Impressions) × 1,000. CTR = Clicks ÷ Impressions × 100.
What these metrics mean
CPC and CPM are standard ad pricing metrics. CTR (clicks ÷ impressions) shows how engaging the ad is. Use them to compare channels and creative.
FAQs
What is CPC?▾
Cost per click: total spend ÷ clicks. It’s what you pay each time someone clicks your ad.
What is CPM?▾
Cost per thousand impressions: (spend ÷ impressions) × 1,000. It’s what you pay for 1,000 ad views.
When do I use CPC vs CPM?▾
CPC is common for performance campaigns where you care about clicks. CPM is common for brand or reach campaigns where you buy by impression.
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