Conversion Rate Calculator
Calculate conversion rate from visitors and conversions. Conversions per 1,000 visits included.
Use the Conversion Rate Calculator
Enter total visitors/sessions and number of conversions. Rate and per-1,000 update as you type.
Funnel counts
Total visitors/sessions and conversions (sales, leads, signups).
Results
Conversion rate
2.5%
Conversions per 1,000 visits
25.00
Conversion rate = Conversions ÷ Visitors × 100. Define “conversion” consistently (e.g. purchase, lead, signup) for your funnel.
What this metric means
Conversion rate is the share of visitors who complete the desired action. It’s a core funnel metric for marketing and product.
How to improve
Improve relevance (traffic matches intent), simplify the path to conversion, and test copy, layout, and offers. Segment by source to see where to focus.
FAQs
What counts as a conversion?▾
Whatever you define: purchase, signup, lead, download. Use the same definition across periods so the rate is comparable.
What’s a good conversion rate?▾
It depends on channel, intent, and industry. Track your own baseline and improve from there rather than chasing a single benchmark.
Why show per 1,000 visits?▾
Some teams find it easier to think in “conversions per 1,000” than in percentages. It’s the same metric in a different form.
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