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Bounce Rate Calculator

Calculate bounce rate and engagement rate from total sessions and bounces. Plain-English explanation of what bounces mean for your site.

Use the Bounce Rate Calculator

Enter total sessions and bounces. Bounce rate and engagement rate update as you type.

Traffic inputs

Total sessions and bounces (single-page or no engagement).

Results

Bounce rate
45%
Engagement rate
55%

A bounce is a session where the user left without a second page or defined engagement. Lower bounce rate usually means more engaged traffic; definitions can vary (e.g. GA4 vs Universal Analytics).

What this metric means

Bounce rate is the share of sessions where the user left without a second page or defined engagement. It’s a signal of relevance and engagement, not a standalone measure of success.

Common mistakes

Comparing bounce rates across different page types or tools without normalising; treating a single number as “good” or “bad” without context; or ignoring that some pages (e.g. contact) may have a high bounce rate by design.

FAQs

What is bounce rate?▾
Bounce rate is the percentage of sessions that are “bounces”—typically a single-page session or one with no meaningful engagement. Formula: (Bounces ÷ Total sessions) × 100.
What counts as a bounce in GA4 vs Universal Analytics?▾
In Universal Analytics, a bounce was a session with only one page view. In GA4, “bounce” isn’t a default metric; “engaged sessions” are used instead. Definitions vary by tool; use the one that matches your analytics.
What’s a good bounce rate?▾
It depends on page type and goal. Blog posts and landing pages often have higher bounce rates; checkout or app flows should be lower. Track your own baseline and improve from there rather than chasing a single number.
How do I improve bounce rate?▾
Improve relevance (traffic matches intent), page load speed, clear headlines and CTAs, and reduce pop-ups or intrusive elements. Test different layouts and content to see what keeps people engaged.
Why show engagement rate too?▾
Engagement rate = 100% − Bounce rate. It’s the share of sessions that weren’t bounces. Some teams find it easier to think in terms of “engaged” sessions rather than bounces.

Related tools

Browse all calculators on NetGrow.

NetGrow

Bounce Rate Calculator

Calculate bounce rate and engagement rate from total sessions and bounces. Plain-English explanation of what bounces mean for your site.

Use the Bounce Rate Calculator

Enter total sessions and bounces. Bounce rate and engagement rate update as you type.

Traffic inputs

Total sessions and bounces (single-page or no engagement).

Results

Bounce rate
45%
Engagement rate
55%

A bounce is a session where the user left without a second page or defined engagement. Lower bounce rate usually means more engaged traffic; definitions can vary (e.g. GA4 vs Universal Analytics).

What this metric means

Bounce rate is the share of sessions where the user left without a second page or defined engagement. It’s a signal of relevance and engagement, not a standalone measure of success.

Common mistakes

Comparing bounce rates across different page types or tools without normalising; treating a single number as “good” or “bad” without context; or ignoring that some pages (e.g. contact) may have a high bounce rate by design.

FAQs

What is bounce rate?▾
Bounce rate is the percentage of sessions that are “bounces”—typically a single-page session or one with no meaningful engagement. Formula: (Bounces ÷ Total sessions) × 100.
What counts as a bounce in GA4 vs Universal Analytics?▾
In Universal Analytics, a bounce was a session with only one page view. In GA4, “bounce” isn’t a default metric; “engaged sessions” are used instead. Definitions vary by tool; use the one that matches your analytics.
What’s a good bounce rate?▾
It depends on page type and goal. Blog posts and landing pages often have higher bounce rates; checkout or app flows should be lower. Track your own baseline and improve from there rather than chasing a single number.
How do I improve bounce rate?▾
Improve relevance (traffic matches intent), page load speed, clear headlines and CTAs, and reduce pop-ups or intrusive elements. Test different layouts and content to see what keeps people engaged.
Why show engagement rate too?▾
Engagement rate = 100% − Bounce rate. It’s the share of sessions that weren’t bounces. Some teams find it easier to think in terms of “engaged” sessions rather than bounces.

Related tools

Browse all calculators on NetGrow.